Community Events
Avid Marketing for Rottnest Island Authority's 75th Artillery Anniversary
Avid Marketing for Rottnest Island Authority's 75th Artillery Anniversary
Avid Marketing for Rottnest Island Authority's 75th Artillery Anniversary

Description
The Rottnest Island Authority commissioned Pronto PR in partnership with Avid Events to program and manage an event commemorating 75 years of artillery history in Western Australia.

Event
Rottnest Island – 75th Artillery Anniversary

Year
2013

Client
Rottnest Island Authority

T his October 2013 event marked the reopening to the public after a $1.2million refurbishment, of the historic 9.2-inch Oliver Hill and 6-inch Bickley Battery guns on the island. Rottnest Island is one of Western Australia’s most beloved holiday destination and an important Indigeneous, Military and Cultural historical site. Rottnest Island was a significant first line of defence for Western Australia during World War II.

The one day 75th Artillery Anniversary event included

  • a program of concert bands
  • swing dancing
  • pipe and drum performances
  • military vehicle displays
  • military and historic exhibitions
  • a parade
  • interactive activities
  • free historical tours of the military tunnels and guns
  • reopening of Bickley Battery walk trail (at Kingstown) for guided and self-guided tours after a $0.5million upgrade.
  • display booths, and
  • food stalls

Participation from the Australian Air Force Cadet Drum Corps, the Scotch College Band and precision marching by the Tasocs Drill Dancers Club added to the atmosphere of this commemorative event.

In addition to programming the entertainment, Avid Events’ expertise was called upon to:

  • coordinate the transport of event infrastructure, display items and performers from the mainland to the Island, and
  • manage negotiations with ferry companies to create additional ferry services to offer event visitors more time on Rottnest Island.

Ex-service personnel with official identification were offered free return ferry transfers between Rottnest Island and Fremantle in order to participate in the event.

Photography: Pronto PR

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