Description
The VIP Launch of Perth’s most significant commercial development, Brookfield Place, required an event that pulled out all the stops to introduce the fusion of world-class architecture and amenities to key influencers.
Event
Brookfield Place VIP Launch
Year
2012
Client
Brookfield
The new Brookfield Place precinct provides a unique heritage retail area for the city, offering food and fashion options in some of the Perth’s most sympathetically restored historical buildings.
Invitees to the VIP launch event included 300 invitees from Brookfield Senior Management, stakeholders, government representatives, media and other members of Perth’s A-list.
The glamorous cocktail party saw guests arriving into the outdoor event space for drinks, to be greeted by WA Symphony Orchestra musicians and MC Jeff Newman. An amazing aerial performance choreographed by Artrage with 7 performers was a highlight of the entertainment.
Lighting played a key part in the mood of the event, with a lighting focus on the performers and feature projection onto the buildings by The Electric Canvas. Guests were served local precinct produce with over 13 food and beverage tenants providing catering and beverages for the evening.
Photography by Jared Seng.
