Avid Events offers event strategy development services for clients who are considering events as part of their visitor attraction, place making or destination promotion goals.

Each event strategy will be carefully tailored to each client’s organisational goal and vision, and may include the following steps:

Scoping and defining goals

We investigate what you are hoping to achieve through events and give you a realistic overview of potential outcomes, measured against your goals.

Strategic planning

Advising organisations on event resourcing, capacity and budgets.

Research and concept development

Avid Events can research and develop unique event concepts that align with your organisational and destination goals.

Program and Calendar development

Avid Events’s strategic planning services include developing event programs and calendars, from single to multi-year, to provide a basis for resource and budget planning within organisations.

Alignment with organisational goals

Events require a significant investment of budget and resources. Avid Marketing and Events’ strategic planning service ensures that event programs area developed strictly in line with organisational goals. Key Performance Indicators and other measurement metrics are used as required to measure how events deliver against organisations goals.

Partner and stakeholder engagement and management

Local councils, funding bodies, residents and communities, and local business may all be stakeholders in event programs. Avid Marketing and Events can provide advice on how to manage or involve these parties in event planning to create positive outcome and minimise disruption.

Budget management and revenue targets

Avid Events pride ourselves on delivering events on budget and meeting revenue targets. This will include advising clients in early planning stages realistic budgets for events and event programs.

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