Place Activation programs may be developed to launch or reintroduce a place to its target market. Place Activation programs are useful tools for clients such as tourism areas, property developers, shopping centres and public places. They are particularly useful when used to support place making strategies and as a destination development tool.
Avid Events develops place activation and destination event programs and calendars on behalf of clients, and offers engagement of stakeholder groups to contribute to the programs.
We provide a consultancy services to assess existing event programs and initiatives to see how they are delivering on place activation goals. We also provide advice on resourcing a place activation or destination event program.